Stonegate Pub Company’s ‘Be At One’ brand scooped the much sought after ‘Best Drinks Offer’ title at the Publican Awards last night.
Be At One, the leading specialist cocktail bar chain in the UK, beat dozens of other entrants to secure a win at the prestigious awards ceremony, held at Battersea Evolution in London, on Tuesday 12th March.
Be At One’s ambition is to be the UK’s most trusted cocktail brand and everyone in the business, from bartenders to directors, is completely focused on the perfecting the customer offer and ensuring the superior quality of the drinks.
All bartenders must learn the finer details of every drink in the range, not just the ingredients, but specific measures, glassware, the type and amount of ice, the garnish, the correct serving procedure, and price category. They have to learn how to prepare over 150 cocktails and must achieve 98% accuracy; once they are certified, they have daily pour tests, as well as monthly spot tests and exams.
Chief Executive of Stonegate Pub Company, Simon Longbottom, said: “Be At One became part of the Stonegate family in July last year and it fits perfectly within our business. Much of its success is down to the comprehensive training programme which staff must complete and pass in order to progress within the business; this complements Stonegate’s own award-winning Albert’s Theory of Progression training scheme. Be At One is a successful business on every level. It is leading the way in the specialist in the cocktail market with a high-quality differentiated offer and it is thoroughly deserving of this award.”
Now more than a quarter of a century old, The Publican Awards are the leading awards in the pubco sector, recognising and rewarding excellence across a range of areas, from business success to employment practices.