After 25 years of late-night parties, Be At One has had its own reason to put on a show. The brand, which now covers 40 sites across the country, has become the ultimate place for a wild night out on the town, and to mark their 25th birthday, they kicked off a nostalgic ‘90s themed party in the country’s largest cities – London, Birmingham and Manchester.
Over the past quarter century, the brand has taken huge strides in drinks innovation, service and delivery. Their cocktail menu is now brimming with over 100 creations, with their mixology teams regularly testing their knowledge and skill with competitions to be crowned the best. This year, an unprecedented number of bartenders took on the company’s Bartender Challenge, in which they are scored on pouring skills, spec knowledge, speed, spirit and brand knowledge and their interaction. The winner pocketed a well-deserved £3000 taxfree prize and won a spot for their brand new concoction on the Be At One cocktail menu, also winning ultimate bragging rights.
These wild and wonderful cocktails, the talented teams and their legendary playlists never fail to drum up the signature lively atmosphere that has made Be At One the place to be for a party all these years, so it was no surprise to see hoards of guests rock up for a trip on the magic ‘party like its 1998’ bus, which cruised across the UK’s big cities last month.
Michelle Farrell, Director of Marketing at Stonegate Group commented: “Celebrating a 25th birthday is a remarkable milestone for any business, and we couldn’t think of a better way to mark the occasion than visiting our guests right in their hometowns. Not only was the Be At One party bus touring up and down the country, but all 40 of our cocktail bars were throwing their own birthday bashes all weekend – a memorable celebration for all involved at Be At One!”
Be At One strive for excellence, with the cracking Be At One bartender training programme taking teams from certified bartenders all the way through to master mixologists. And alongside the Be At One career pathway is the opportunity for teams to develop their management and leadership skills through Stonegate Group training, resulting in a high proportion of managers and area managers being appointed internally.
Speaking about the top-notch teams and the 25-year milestone, Business Unit Director Sarah Miller said:
“The 25-year celebration party involved all teams across the country, and their enthusiasm, talent and sense of fun is what keeps our guests coming back for more. Twenty-five years in and still plenty more fun times to be had.”
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